Saturday, 2024 April 13

VIDEO | Here’s how Tencent is challenging Alibaba in China’s e-commerce sector

Tencent is well-known for its super app WeChat and its involvement in games, being the world’s largest games publisher. Yet, even for a giant like Tencent, breaking into e-commerce isn’t easy.

In 2005, Tencent launched, a C2C marketplace to rival Alibaba’s But as Taobao consolidated its position over subsequent years and investment from Tencent slowed down, Paipai eventually lagged behind and was later sold to

However, Tencent remains relevant in the e-commerce sector through important investments in companies like and Pinduoduo, both Alibaba’s rivals. Tencent has also been leveraging WeChat’s mini programs to attract attention and drive sales for small and medium-sized companies. To learn more about Tencent’s e-commerce strategy, check out our video:

To check out other videos by KrASIA, please visit our YouTube channel.


Related Read