Saturday, 2024 April 13

[Tuning In] Sonal Singh on running one of India’s largest digital fitness platforms

Sonal Singh is the co-founder of Fittr, one of India’s fastest growing online fitness platforms. A London School of Economics postgraduate, Singh has been included in the list of Business Today’s Most Powerful Women 2020, after being crowned Miss Asia Universe in 2016. Previously, Singh served as a strategy and operation consultant for Deloitte based in London.

This interview has been edited for brevity and clarity.

KrAsia (Kr): Give us more insight into how your journey began, and what it was like competing in the Miss Asia Universe Competition.

Sonal Singh: I had recently moved to India and started working as a freelance consultant, and got approached to participate in this competition. I wanted to get into shape & that’s when I heard of a small Facebook group, at the time called SQUATS , I decided to join. That’s when I met Jitendra Chouksey (JC), the founder, who trained me for the competition, in which I won the title. I was then invited as a guest speaker to a community event, and it was truly inspiring to meet the team, and I could already see the strength of the community. Through our conversations, we realized I could add some value. My journey began as a customer and I officially joined the team in 2016 helping to build it to where it is today.

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