Monday, 2024 April 15

TikTok global revenue reached USD 11 million in Q1 2019

Chinese short video sharing app TikTok raked in USD 11 million in revenue outside China in the first quarter of 2019, up 135% from the same period last year, according Sensor Tower.

The top five spenders were the United States, the United Kingdom, Canada, Australia, and Germany. The United States alone contributed to about two-thirds of TikTok’s global revenue in the previous quarter. The UK, Canada, Australia, and Germany trailed behind at 9%, 4.2%, 2.7%, and 2.5%, respectively.

TikTok added 188 million new users in the first three months of this year, with nearly half of them from India. A temporary ban ordered by an Indian high court last month briefly curtailed TikTok’s rapid user growth in the subcontinent. For about two weeks, the short video app was removed from Google Play and Apple’s App Store.

Eventually, the ban was lifted, but the loss of momentum cost TikTok 15 million new users last month, Sensor Tower estimates. The app was originally projected to add 33 million new users in India in April—making it the most active month ever for TikTok in terms of user signups—were it not for the ban.

“Despite the brakes having been put on its growth in India, we expect TikTok to rebound quickly from this situation given its popularity and user base there,” said Sensor Tower.



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