Sunday, 2024 April 14

Deals | Riding on The Wave of WeChat Mini Program, Data Statistics Platform Raised $4.5 M

Writer: Sun Ran (阿拉丁), the Mini Programs data statistics platform, recently raised ¥30 million ($4.59 million) in a Pre-A financing round led by Ameba Capital, followed by Sinovation Ventures and Zero2IPO. The company raised ¥10 million ($1.5 million) angel investment from Sinovation Ventures and Zero2IPO this June.

According to Shi Wenlu, founder of, the proceeds will help further enrich the product lines, open up markets, buy more servers, help cover bandwidth cost, and bring in talents.

Image from Adapted by KrAsia.

“’s developers have covered 60% of the current top 1,000 Mini Programs, with a customer base of over 100,000 (including individual developers, enterprises, and organizations),” said Shi. He believes that the sector should be able to accommodate some three data service providers, similar to that in the PC and App eras. has been focusing on product and market expansion this year, and has built up certain threshold with its developer accumulation so far.

Platform businesses are indispensable in any ecosystem. was the first to focus on the ecology of Mini Programs,” said Lang Chunhui, Sinovation Ventures partner.

Photo by William Bout on Unsplash

Read more about how to build a platform business.

On September 21, 2016, when WeChat opened the close beta of Mini Programs, Shi decided to start As Mini Programs rose in the following year, seized the market as an eco-service provider through rapid iteration of products and effective marketing.

“Since the ecology was unformed when we started, we served as a data statistics platform to meet the rigid demand at first. For branding, we held two Summits on Mini Programs respectively on October 25 and November 17 last year. The third came on January 9 this year after WeChat released products to individual users,” Shi said.

“As Mini Programs drew more attention in the second half of this year, we launched a ranking index for Mini Programs in August. Later, Xiaoshentui, the fans interactive platform, and third-party data platform were launched to help developers profit through Mini Programs,” he added.

It is learnt that will start planning for a new product this December and it will focus on development to bring down operating costs and lift revenue for developers in 2018.

36Kr Global Writers
36Kr Global Writers
The tech ecosystem is roaring. Unicorns valued at billions of dollars have emerged worldwide, while venture capital and strategic investors are constantly on the lookout for the next big thing. 36Kr Global is committed to establishing ties between global stakeholders and providing the most vital information about China’s tech scene and capital markets.

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