Thursday, 2024 June 13

Israeli startup Ride Vision raises USD 7 million to save riders’ lives with collision-aversion tech

Israeli startup Ride Vision, the developer of collision-aversion technology for motorcycles, raised USD 7 million in Series A funding led by OurCrowd, the company said on Monday. Also in the announcement was the launch of a partnership with German multinational auto parts maker Continental AG.

YL Ventures, an international venture capital firm focused on early-stage startups; Mobilion VC, a smart mobility venture capital fund; and Metagal, a leading automotive mirrors manufacturer for motorcycles (such as Honda), also participated in the funding round for Ride Vision.

Ride Vision was founded in 2018 with offices in Herzliya. The company developed an AI-driven, safety alert system to prevent motorcycle collisions on the road, using standard cameras as visual sensors.

The hardware includes two wide-angle cameras mounted on the front and rear of the vehicle, unique alert indicators placed on the mirrors, and an onboard main computing unit that stores the startup’s patented algorithms.

The company says its patented human-machine warning interface (HMI) and predictive vision algorithms “help riders make critical life-saving decisions in real time.”

“As motorcycle enthusiasts, we at Ride Vision are excited at the prospect of our international launch and our partnership with Continental,” says Uri Lavi, the company’s CEO and co-founder. “This moment is a major milestone, as we stride toward our dream of empowering bikers to feel truly safe while they enjoy the ride.”

OurCrowd founder and CEO Jon Medved said Ride Vision “has both a cutting edge product for this huge underserved market and the ability to save so many lives. It doesn’t get better than this.”

“Saving lives and reducing road accidents using technology has always been my passion, and Ride Vision’s technology gets us closer to saving riders’ lives all over the world”, says Christian Weber, head of ADAS at Continental, who will join Ride Vision’s advisory board.

This article first appeared in NoCamels, which covers innovations from Israel for a global audience.


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